Command Center
Last 30 days · spend → leads → appointments → sales
The Analyst's Take AI
Media-buyer analysis of your funnel, written from the numbers
Click Generate brief to have claude-opus-5 read this period's spend, funnel, and verdicts and write your strategic take.
The Bottom Line
What to scale, what to kill — decided from the numbers
It produced 18 of 268 leads (7%) and 15 of 73 appointments (21%). This creative is carrying the account — put more budget behind it.
45 leads and 10 appointments at the lowest cost per appointment ($93). Scale this one.
Between them: 18 leads, 0 appointments, and cost per lead of $48–$336. The spend isn’t converting to pipeline.
Launched in the last 1d. Leads take a few days to book calls, so 0 appointments here is expected — don’t cut it yet.
Low spend so far with leads still coming in — let them run before deciding.
Shift budget from the "kill" list into these before raising total spend.
Spend vs Revenue
Daily paid-media investment against attributed revenue
Conversion Funnel
Where the money turns into pipeline
Which Ad Is Winning
Share of leads by creative
Campaign Scoreboard
Ranked by spend, with the call to make
| Campaign | Spend | Leads | CPL | Appts | Cost/Appt | Revenue | ROAS | Call |
|---|---|---|---|---|---|---|---|---|
CAMPAIGN 17 Sales Interest - 21 JULY 2025 - Leads –ACTIVE 1 ads | $1,507 | 18 | $83.71 | 10 | $151 | $0 | 0.00x | SCALE |
AU - TOF - LAL - CBO -ACTIVE 6 ads | $942 | 42 | $22.42 | 9 | $105 | $0 | 0.00x | SCALE |
FC - TOF - Campaign 23 April 2026PAUSED 5 ads | $932 | 45 | $20.72 | 10 | $93 | $0 | 0.00x | SCALE |
Middle Funnel - WCPAUSED 5 ads | $859 | 31 | $27.72 | 3 | $286 | $0 | 0.00x | KEEP |
BOF - SchedulePAUSED 3 ads | $814 | 17 | $47.91 | 0 | — | $0 | 0.00x | PAUSE |
Campaign 4 - Broad Australia – CitiesPAUSED 4 ads | $805 | 33 | $24.39 | 2 | $403 | $0 | 0.00x | KEEP |
Lead Volume
Leads generated over time
Tracking Health
Is attribution actually working?
22 appointments arrived with no ad attached (organic / referral / direct, or UTMs didn’t populate). Everything else traces to a specific campaign.
Top Ads
Your highest-spend creatives right now