Last 30 days · full-funnel performance rolled up per campaign
What to scale, what to kill
It produced 56 of 111 leads (50%). This creative is carrying the account — put more budget behind it.
100 leads and 23 appointments at the lowest cost per appointment ($100). Scale this one.
Between them: 6 leads, 0 appointments, and cost per lead of $99–$99. The spend isn’t converting to pipeline.
Low spend so far with leads still coming in — let it run before deciding.
Ranked by spend · with the call to make on each
| Campaign | Spend | CTR | Leads | CPL | Appts | Cost/Appt | Revenue | ROAS | Call |
|---|---|---|---|---|---|---|---|---|---|
Ci 5ACTIVE 2 ads | $2,303 | 1.51% | 100 | $23.03 | 23 | $100 | — | — | SCALE |