Campaigns
Last 30 days · full-funnel performance rolled up per campaign
Campaigns
18
Spend
$10,956
Revenue
—
Blended ROAS
—
The Bottom Line
What to scale, what to kill
🏆Winning ad — “Why 35000 australians ad 02”
It produced 18 of 268 leads (7%) and 15 of 73 appointments (21%). This creative is carrying the account — put more budget behind it.
🚀Winning campaign — FC - TOF - Campaign 23 April 2026
45 leads and 10 appointments at the lowest cost per appointment ($93). Scale this one.
✖Kill / pause — BOF - Schedule, CAMPAIGN 12 HOT - 16 JULY 2025 - Leads
Between them: 18 leads, 0 appointments, and cost per lead of $48–$336. The spend isn’t converting to pipeline.
🌱Maturing — CAMPAIGN 25 - 27 JULY 2025 - LEADS
Launched in the last 1d. Leads take a few days to book calls, so 0 appointments here is expected — don’t cut it yet.
⏳Too early to judge — CAMPAIGN 17 Remarketing- 19 July, CAMPAIGN 16 Sales- 18 JULY 2025 - LEADS – Copy
Low spend so far with leads still coming in — let them run before deciding.
📈5 campaigns clearing your cost-per-appointment bar
Shift budget from the "kill" list into these before raising total spend.
All Campaigns
Ranked by spend · with the call to make on each
| Campaign | Spend | CTR | Leads | CPL | Appts | Cost/Appt | Revenue | ROAS | Call |
|---|---|---|---|---|---|---|---|---|---|
CAMPAIGN 17 Sales Interest - 21 JULY 2025 - Leads –ACTIVE 1 ads | $1,507 | 0.65% | 18 | $83.71 | 10 | $151 | — | — | SCALE |
AU - TOF - LAL - CBO -ACTIVE 6 ads | $942 | 2.25% | 42 | $22.42 | 9 | $105 | — | — | SCALE |
FC - TOF - Campaign 23 April 2026PAUSED 5 ads | $932 | 1.85% | 45 | $20.72 | 10 | $93 | — | — | SCALE |
Middle Funnel - WCPAUSED 5 ads | $859 | 2.61% | 31 | $27.72 | 3 | $286 | — | — | KEEP |
BOF - SchedulePAUSED 3 ads | $814 | 2.04% | 17 | $47.91 | 0 | — | — | — | PAUSE |
Campaign 4 - Broad Australia – CitiesPAUSED 4 ads | $805 | 2.40% | 33 | $24.39 | 2 | $403 | — | — | KEEP |
Campaign 3 - Broad AustraliaPAUSED 5 ads | $757 | 1.90% | 27 | $28.04 | 1 | $757 | — | — | KEEP |
CAMPAIGN 7 - 15 JULY 2025 - LEADSPAUSED 2 ads | $694 | 0.93% | 12 | $57.85 | 2 | $347 | — | — | KEEP |
CAMPAIGN 10 Sales Interest - 16 JULY 2025 - LeadsPAUSED 2 ads | $658 | 1.10% | 12 | $54.81 | 4 | $164 | — | — | SCALE |
CAMPAIGN 11 Warm remarketing - MOF - 16 JULY 2025 - LeadsPAUSED 5 ads | $601 | 0.99% | 8 | $75.18 | 1 | $601 | — | — | KEEP |
CAMPAIGN 15 LAL+ Sales- 18 JULY 2025 - LEADSACTIVE 1 ads | $495 | 1.46% | 8 | $61.82 | 3 | $165 | — | — | SCALE |
Campaign 5 - Broad Australia – CitiesPAUSED 5 ads | $450 | 2.02% | 7 | $64.30 | 1 | $450 | — | — | KEEP |
CAMPAIGN 8 - 15 JULY 2025 - LEADS – CopyPAUSED 3 ads | $406 | 1.10% | 3 | $135.31 | 1 | $406 | — | — | KEEP |
CAMPAIGN 12 HOT - 16 JULY 2025 - LeadsPAUSED 4 ads | $336 | 1.72% | 1 | $335.65 | 0 | — | — | — | KILL |
CAMPAIGN 9 LAL- 15 JULY 2025 - LEADSPAUSED 3 ads | $313 | 0.89% | 2 | $156.34 | 1 | $313 | — | — | KEEP |
CAMPAIGN 25 - 27 JULY 2025 - LEADSACTIVE 1 ads | $152 | 1.23% | 2 | $75.78 | 0 | — | — | — | MATURING |
CAMPAIGN 17 Remarketing- 19 JulyPAUSED 1 ads | $122 | 1.52% | 0 | — | 0 | — | — | — | WATCH |
CAMPAIGN 16 Sales- 18 JULY 2025 - LEADS – CopyPAUSED 1 ads | $113 | 0.90% | 0 | — | 0 | — | — | — | WATCH |